Tourism, Marketing and Advertisement Enhanced by Films
In this contemporary period where people are occupied with many problems, the films become one of the main sources of relaxation for them. In the last two decades the engagements of the superstars with the location where films are shot has provided an enhancement in the tourism sector and the credit purely goes to the Film industry. Movies prove to be a significant marketing tool to promote the tourism of different countries, which in turn increases the number of visitors as well as tourist related products after the movie is released. Reports say that everything emerging from the films or television pierces easily into a person’s heart and they get tamed by the scenic beauty and the appearance of a place. Tourism enhanced by films is also referred to as “film induced tourism” or “media induced tourism” or “movie induced tourism” or “cinematographic tourism” etc.
Producers of the movies not only find out new locations where the film can be shot, rather they try out new marketing techniques to attract the end users that is consumers of any product. Many celebrities are shown using multiple products like FMCG, retailing, home furnishing, interior products, apparel or clothing etc. which attracts a normal human being and they get tempted to buy the products used by our celebrities. The market research report shows that the purchasing power of consumers in India is estimated to rise by 1 trillion dollars in 2021 which is determined by the rising wealth of the middle class people, whose numbers are projected to grow by 570 million within the stipulated time. Customers are flooded with commercials in between the movies, there are many ads put up at the entrance of a movie hall etc. especially to enhance more keenness of the observer in buying those products.
The main center of attraction for advertising is that, it uses influential people with popularity, power, and money to achieve an appreciation for their goods; and films play a vital role in meeting up the expectation. A report says that, when it comes to advertisement of different products shown before movies, the percentage has gone up from 10 to 15 annually. As the films are electronically distributed, it can cater to a large number of people all over the world reducing the cost of printing and postage.
Therefore, films contribute to tourism industry, marketing and advertising. So, we as normal people should be a little conscious about what products are relevant in our day to day life and not end up buying only unnecessary products.
Producers of the movies not only find out new locations where the film can be shot, rather they try out new marketing techniques to attract the end users that is consumers of any product. Many celebrities are shown using multiple products like FMCG, retailing, home furnishing, interior products, apparel or clothing etc. which attracts a normal human being and they get tempted to buy the products used by our celebrities. The market research report shows that the purchasing power of consumers in India is estimated to rise by 1 trillion dollars in 2021 which is determined by the rising wealth of the middle class people, whose numbers are projected to grow by 570 million within the stipulated time. Customers are flooded with commercials in between the movies, there are many ads put up at the entrance of a movie hall etc. especially to enhance more keenness of the observer in buying those products.
The main center of attraction for advertising is that, it uses influential people with popularity, power, and money to achieve an appreciation for their goods; and films play a vital role in meeting up the expectation. A report says that, when it comes to advertisement of different products shown before movies, the percentage has gone up from 10 to 15 annually. As the films are electronically distributed, it can cater to a large number of people all over the world reducing the cost of printing and postage.
Therefore, films contribute to tourism industry, marketing and advertising. So, we as normal people should be a little conscious about what products are relevant in our day to day life and not end up buying only unnecessary products.